Author Archives: Devin

The world of business is always ever-evolving and companies employ various strategies to reach their desired outcomes. One main element of this approach involves the creation of marketing objectives. Marketing objectives are the roadmap that guides companies closer to their goals and missions. Marketing objectives are crucial in driving business success. Marketing objectives are theContinue reading “4-1 Blog: Marketing Objectives”

When I think of a brand that successfully positioned itself it is Tesla. Tesla is an American multinational automotive and clean energy company that designs and manufactures electric vehicles. Tesla was founded in 2003 and in 2008 Elon Musk took over as CEO he helped re-positioned the electric vehicle brand as “the new technology forContinue reading “5-2 Blog: Consumer Engagement”

Taco Bell has been a popular fast-food restaurant for many years. When Taco Bell first started in the ’60s its first slogan was “Think Outside the Bun.” They had many commercials and packaging dedicated to that slogan for more than 10 years but suddenly changed their slogan to “Live Mas” in 2012. As consumers, weContinue reading “2-2 Blog: The Importance of Brand Positioning”

Hello class, I enjoyed the last 8 weeks and can’t believe it’s already done! This was my first social media marketing class, and taking this class was really fun for me. Everything I know about social media marketing is self-taught by watching Youtube and using Instagram to reach new clients for my real estate business.Continue reading “8-2 Blog: Course Recap”

Hi Class! This class was my personal favorite marketing class I have taken yet. I really enjoyed building this social media marketing campaign. I feel really good about my campaign and wish I could call Johnson & Johnson and tell them to hire me so I can create this campaign in real life. This classContinue reading “7-2 Blog: Final Thoughts”

The author of the article, “The Key to Social Media Success Within Organizations” argues that the reason social media initiatives can’t provide benefits to companies since the initiatives don’t create emotional capital. They are defined as a strong emotional connection between the company and the stakeholders. Personally, I believe that emotional capital is necessary forContinue reading “6-2 Blog: The Key to Social Media Success Within Organizations”

It is hard to believe that we are more than half way done with this class. I think this class flew by because it was a fun class to take for me! I have learned a lot and really enjoyed this class because my dream job is a social media coordinator for a brand orContinue reading “5-2 Blog: Thoughts on the Course”

The Superbowl is a major football game that happens every year and most people throw Superbowl parties at home with tons of chips, dips, and drinks. People gather around the TV to pay close attention to the game and others just tune in for the commercials and halftime shows. Superbowl commercials are my personal favoriteContinue reading “4-2 Blog: Risks: The Pepsi Refresh Project: A Thirst for Change”

Hi class! The company I chose for my social media campaign is Johnson & Johnson. I chose Johnson & Johnson because I thought they could really benefit from a good social media campaign. Since the company has been dealing with a massive lawsuit due to the claim the talc baby powder was contaminated with asbestosContinue reading “3-2 Blog: Opinions on Your Social Media Campaign”

Hi Class! The main idea that I took away from reading this article, is that if a company or brand creates content that goes viral on social media it will create an epidemic. Creating viral content is what most brands dream of because it will give the brand so much exposure and help it toContinue reading “2-2 Blog: Two Hearts in Three-Quarter Time: How to Waltz the Social”