Hello class,
I enjoyed the last 8 weeks and can’t believe it’s already done! This was my first social media marketing class, and taking this class was really fun for me. Everything I know about social media marketing is self-taught by watching Youtube and using Instagram to reach new clients for my real estate business.
My favorite thing about this class was creating a social media marketing campaign. I liked that we were able to decide what company we wanted to create a campaign for and that we had full control over the campaign and were able to be creative.
One of the things I learned was the fact that it is okay to be preset on multiple social media platforms at once to find out which platform works best for your company. I have always assumed that it’s best to focus on one to two social media platforms at a time. I have also learned that posting daily is very important especially when you first start your social media page to help gain traction. I used to think that post daily would annoy my followers but it’s proven to actually help gain followers and build engagement. “Daily posting will grow followers 4x faster than posting less than once a week” (McLachlan, 2022).
I like writing the blog posts but did sometimes seem redundant since we were also writing discussion posts weekly too. I actually didn’t mind all the writing though, I enjoyed it.
-Merry Christmas!!
References:
McLachlan, S. (2022, December 3). How often to post to social media in 2023. Social Media Marketing & Management Dashboard. Retrieved December 16, 2022, from https://blog.hootsuite.com/how-often-to-post-on-social-media/#:~:text=%E2%80%9CDaily%20posting%20will%20grow%20followers,content%20calendar%20to%20stay%20organized.
Devin's Blog 