Hi class!
The company I chose for my social media campaign is Johnson & Johnson. I chose Johnson & Johnson because I thought they could really benefit from a good social media campaign. Since the company has been dealing with a massive lawsuit due to the claim the talc baby powder was contaminated with asbestos that is linked to mesothelioma or ovarian cancers.
The social media campaign has been honestly fun for me to work on. I find it interesting learning about the company and figuring out a way to create a social media campaign that will appeal to millennial moms and hopefully change their opinions about the company. It has been challenging at times trying to think of a way to create a campaign that will help gain people’s trust again since many have lost trust in Johnson & Johson.
