Hi Class!
The main idea that I took away from reading this article, is that if a company or brand creates content that goes viral on social media it will create an epidemic. Creating viral content is what most brands dream of because it will give the brand so much exposure and help it to grow. Social media is such a powerful tool that gives brands the opportunity to go viral and become an overnight success story.
Creating a cool TikTok or Reel doesn’t guarantee you go viral instantly. There is a lot of work that goes into it even tho it may seem easy to do on the outside looking in. You must know your audience, what is currently trending, when to post, how to edit your content, and so much more. Social media is an essential part of marketing in today’s world. Consumers go to social media to find new products and to look for reviews.