Author Archives: Devin

Hi Class! Being that I am a millennial born in 1993 I grew up with social media and have watched it evolve over the past 29 years. I was twelve years old when I started using AIM Messenger, MySpace, and then Facebook. It wasn’t until I graduated high school in 2012 that Instagram came out.Continue reading “1-2 Blog: Social Media and Me”

I have chosen to write about the company, Walt Disney because they are known for being socially and ethically responsible. There is a section of the Walt Disney website that is dedicated to sharing policies on social impact, environmental sustainability, and diversity and inclusion. Disney also has a charity called Disney Conversation, a charity thatContinue reading “7-1 Blog: Green for Profit or Green for the Environment?”

What is the brand strategy being used by the top dog? What is the brand strategy being used by the underdog? The Mcdonald’s and Burger King rivalry started in the mid-1950s and Mcdonald’s is the apparent top dog of the two. McDonald’s follows the proactive branding strategy by constantly innovating new items on the menusContinue reading “5-1 Blog: Top Dog Versus Underdog”

In the case study article, what market segments were identified and what segmentation strategies were implemented? Under Armour is a sports equipment company founded by Kevin Plank in 1996. The company targeted mainly men because not as many women were playing sports during that time period. The article explains how the company has changed andContinue reading “2-1 Blog: Under Armour: Where Do We Go From Here?”

What type of consumer are you? I would consider myself to be more of an individual consumer than an organizational consumer. “Individual consumers purchase goods and services to satisfy their own personal needs and wants or to satisfy the needs and wants of others” (Kardes, 2020). An example would be me going to the groceryContinue reading “Consumer Who? Consumer You!”

Apple is hoping to expand into the baby market with the launch of their newbaby monitor, iBaby. The expectation is that the iBaby launch will contributean additional 10 million dollars in revenue for Apple by the end of the firstfull year that the baby monitor goes live. Apple is positive that it will bepossible toContinue reading “6-2 Blog: Preliminary Findings and Limitations”

The company I choose for my final project is Apple. This was a no-brainer for me because I love Apple. I have had an iPhone since the day it came out in 2007 and have continued to upgrade every few years since! Purchasing a MacBook was one of the best investments for me, I stronglyContinue reading “1-2 Blog: Final Project Review”

Hello everyone! Twitter is one of the best platforms to keep up with the latest trends and conversations. Having a Twitter for your business is very beneficial in so many ways. It allows the business to deliver customer support and gather feedback. ” The platform makes it easy for customers to reach out to brands andContinue reading “4-2 Blog: Benefits of Social Media Marketing”

“Instagram marketing refers to using Instagram to grow brand awareness and launch new products. Instagram allows you to build your brand and connect with followers in a personal way. With over one billion active users on the platform, it’s a great channel for creators and entrepreneurs looking to grow organically” (Gotter, 2021) My most used socialContinue reading “2-1 Blog: Role of Social Media”

Instagram is a free social media app that allows you to connect with family, friends, brands, and even complete strangers! “Instagram officially launched on October 6, 2010, and a million people had created accounts by December of that year” (Newberry, 2021). Now Instagram has over one billion users every month making Instagram the second-ranked traditionalContinue reading “Marketing Implications”