“Instagram marketing refers to using Instagram to grow brand awareness and launch new products. Instagram allows you to build your brand and connect with followers in a personal way. With over one billion active users on the platform, it’s a great channel for creators and entrepreneurs looking to grow organically” (Gotter, 2021)
My most used social media is Instagram for personal use as well as for my business. I use Instagram to keep up with my friends and family members on a daily basis. I enjoy posting pictures, making reels, and sending memes to friends. I also spend a lot of time watching stories and that is where I see the most ads. After I watch 2-3 Instagram stories in a row an Ad will pop up and it could be anything from an Amazon Ad to a Blaze Pizza Ad.
When I see ads on Instagram I always skip right through them because I’m not on Instagram to buy things I’m on there to post photos and share with friends. I only will stop and click on a ad if it grabs my attention. For an example if I saw an ad for a brand of make-up I am interested in I would click on it because that is something I like to buy and that I enjoy. When I saw that ad for Amazon and Blaze Pizza I skipped right through because that doesn’t interest me. I believe the key to Instagram Marketing is knowing your targetted audience and creating content that is appealing to them.
Refferences
About the author Ana Gotter Ana Gotter is a marketer. (2021, July 15). Getting started on Ig: A beginner’s guide to Instagram marketing. Shopify. Retrieved January 15, 2022, from https://www.shopify.com/blog/instagram-marketing
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