5-2 Blog: Thoughts on the Course

It is hard to believe that we are more than half way done with this class. I think this class flew by because it was a fun class to take for me! I have learned a lot and really enjoyed this class because my dream job is a social media coordinator for a brand or social network.

There are many important elements in a social media marketing campaign like consistency and time management. There is a lot that goes into a social media marketing campaign so in order to stay organized and on track time management is very important. Without time management you wont hit your goals. Being consistent with engaging with your followers is also important too. Posting a great reel on Instagram and then not commenting back to people or liking their comments is not going to help that post reach its full potential. Your followers will feel like you actually care about them if you engage with them.

I think the most important element in a social media marketing campaign is knowing your target audience. The people that support your brand are the ones that make your company grow. Not being able to connect with the right people will sink the campaign. Before you launch your social media campaign you must know who your targeted audience is, what social media platform they use, and what kind of campaigns appeal to them.

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