Digital marketing is a sector that is quite volatile. Therefore, it is almost impossible to predict what digital marketing will be like in the future when it comes to opportunities. In the recent past, new technologies have been witnessed, the social media has immensely changed, which has resulted in digital marketing significantly growing as a robust and viable marketing channel all on its own. It is, therefore, necessary for businesses to analyze how they are adapting to the latest trends in marketing for them to be able to implement the latest innovations. What I see to be the greatest digital marketing developments in the next five years is; Al-powered optimization, voice-powered on almost everything, and the rise of micro-influencer marketing.

Al powered optimization

Most services, such as chatbots, content creation, and search engines are supported by artificial intelligence technology. The COVID-19 pandemic highly influenced this. Jarvis is a great example of software that is Al-powered and used in content creation. It is used for the generation of creative and original content. The top SEO experts taught Jarvis to write website copy and blog posts (Dave, 2021). The Al has greatly been used by Google as the center of its value proposition. There is a high chance of being ranked #1 for a keyword when using an e-commerce product page. The best way of implementing content optimization into your SEO as well as content workflows is utilizing a tool such as ClickFlow. Bearing this in mind, there is no doubt that Al Powered optimization is future development.

Voice powered everything

The take-off of assistants and smart speakers happened in 2017 and 2018 in as much as they have been around for some time (Brenner, 2021). This has led to devices like Google Home and Amazon Alexa flooding the market. The hands-free technology will eventually be a typical way users opt to use when using their devices. The growth of the voice search powered smart devices will, in turn, bring additional opportunities in the market to their owners. For example, Targeted Alexa ads are common where other devices follow suit. On the other hand, Amazon foresaw the opportunity and began offering kindle devices at a cheaper rate and, in return, an agreement to get marketing communications.

The Rise of Micro-influencer Marketing

In recent years, influencer marketing has greatly expanded where there are top influencers on various platforms such as YouTube and Instagram. The influencers attract many followers who make a six-figure income from their brands and deals. Influencer marketing offers more ROI as compared to traditional advertising ways. However, it can be said to be still young as there are a number of issues that ought to be ironed out. For instance, the issue of fake followers is yet to be resolved where there are a couple of occurrences of bad brand-influencer relationships. The big-name influencers are losing their power as they tend to take more sponsored posts which reduce the impact and authenticity of their recommendations (Brenner, 2021). This, in turn, brings in the micro-influencers as it makes more sense to invest in them. It is so because consumers keep valuing individual recommendations over being marketed at. The users of social media who have a dedicated following that is smaller are able to deliver truly authentic marketing messages to an audience that is trusting. The power of the influencers is measured by the personal relationships with their followers as compared to the number of followers.

References

Brenner, M. (2021, November 17). The future of digital marketing: Predictions for 2022 and beyond. Retrieved from https://marketinginsidergroup.com/content-marketing/the-future-of-digital-marketing-predictions-trends/

Dave, N. (2021, November 30). 38 digital marketing trends you can’t ignore in 2022. Retrieved from https://www.singlegrain.com/digital-marketing/digital-marketing-trends-2022/