I follow a few social media influencers on Instagram like Anastasia Karanikolaou and Anna Gabriela! Anna has 426k followers on Instagram, her Instagram post consist of health and beauty post. Her post helps me find new beauty products. She posts reviews on beauty products and videos of her using different products on her hair and skin. My favorite thing about her social media is that she will post discount codes on certain beauty products she recommends on her Instagram so, I’m able to get a discount on my products.
- What do you notice about this type of marketing?
Social media influencers make content adverting different products on their social media, from work out products like waist trainers to skin products like at home tanning lotions. Companies will pay social media influencers to advertise their products because it’s a cheaper more effective way of reaching a wider audience. When commercials air on TV you can’t track specific demographics that are exposed to the commercial, unlike social media. Using social media allows companies to see who is responding to their ads.
- What strategies are they employing?
Brand placement and data capture of viewers.
- What role do these influencers play in marketing?
They are increasing product attention to a huge market.
- How does the use of marketing perspective impact the relationship between the company and consumer?
Consumers can see it more frequently and in a way that is more relatable or funny. When Ana Gabriela post videos of her using make-up products I am able to relate to the video and understand how a product works before I purchase it.
Devin's Blog 